What Drives Your Dreams?
As part of our core mission to inspire kids to chase their dreams, we are launching a few initiatives under our What Drives Your Dreams? Campaign.
"In the beginning, I looked around and couldn't find quite the car I dreamed of. So I decided to build it myself."
- Ferdinand Porsche
We will use our Dream Big educational platform to introduce kids to the Porsche brand with our "What Drives Your Dreams?" campaign. Our campaign was built on the idea that sharing the stories of people who have reached their dreams will inspire kids to Dream Big!
We partnered with Porsche Sugar Land for the first event of this campaign because Porsche is a brand that was started by a dreamer.
A $2,500 donation funds a Cover Story, Podcast, and a Porsche Portrait
Cover Story + Podcast:
Our new podcast series called "What Drives Your Dreams?" will pair an inspiring student-athlete with a student journalist and artist each week. Together they will discuss the athlete's motivating story to be released as a 15-minute podcast. Additionally, the artist will create a ~45 second animated cover that brings the athlete's inspiring story to life and lets them tell their story in their own voice.
Example of a Cover Story
Custom Porsche Portrait:
Our young artists will create custom animations of collector's cars as a donation reward to fund the creation of our kids books. Donors will also have the option to highlight their profession, to inspire new career opportunities for kids
Example of Porsche Portrait Animation